Emotion AI Insights | Blogs by Imentiv

Customer Experience Management

Customer Emotion Detection for Beauty Brands: Understanding What Customers Truly Feel

Fathima A K August 18, 2026

A customer stands in front of a virtual mirror and tries five different lipstick shades. The system records every interaction: which shades were viewed, how long each one stayed on screen, and which product was ultimately selected.

User Testing‌

How to Understand User Behavior Across Every Digital Touchpoint

Fathima A K August 13, 2026

Your users completed the tasks. They answered your questions. A few said it was "pretty straightforward." And ...

Text Analysis‌

How Emotion AI Is Transforming Product Testing: Understanding Customer Reactions Beyond Surveys

Ranina Najeeb August 12, 2026

Ask any product researcher what the most time-consuming part of  product testing  is, and the answer...

Marketing‌

Decoding the Signals, Respecting the Story: Why Multimodal Emotion AI is About Experience, Not Mind Reading

Ranina Najeeb June 22, 2026

Emotion AI is one of the most fascinating frontiers in technology and one of the easiest to misunderstand. The...

Text Analysis‌

Stop Reading Emotion Charts. Start Asking Questions: Introducing Imentiv ai Insights Feature

Ranina Najeeb June 2, 2026

Emotion data has a presentation problem.

Api‌

Replacing Hume AI’s Expression Measurement API? Here’s What Imentiv AI Offers

Anushna Ganesh May 22, 2026

Hume AI's Expression Measurement API is going to sunset. If you've built a product on Hume AI's Expression Mea...

Product Testing‌

Why Your Product Testing Is Lying to You And How Emotion AI Fixes It

Fathima A K May 19, 2026

Picture this. You run a product testing session. Participants smile, nod, and score your product a solid 7 out...

Marketing‌

Brand Experience Is Emotional. So, Why Are You Still Measuring It With Surveys?

Fathima A K May 15, 2026

Think about the last time a brand genuinely surprised you. Maybe it was an ad that gave you chills. A product ...

Hr Tech‌

Emotion AI in Recruitment: Why Getting It Wrong Costs More Than Ever in 2026

Anushna Ganesh May 12, 2026

Something shifted in hiring over the last two years. 

Mental Wellness‌

When AI Learns to Listen; Using Imentiv's Text Emotion AI in Thought Record Therapy

Ranina Najeeb May 8, 2026

Every clinician knows the moment: a client describes a stressful week in careful, measured sentences, yet some...