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imentiv

Contact Center

Why Sentiment Analysis Alone Isn't Enough for Contact Centers

Fathima A K September 17, 2026

Every customer conversation contains more information than a sentiment label can capture.

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Product Testing‌
imentiv

What Starbucks' Protein Coffee Launch Looks Like From the Customer's Side

Shamreena KC September 17, 2026

Starbucks' Protein Coffee is already all over TikTok. Some people are calling it the best thing the brand has ...

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Product Testing‌
imentiv

Customer Emotion Detection for Beauty Brands: Understanding What Customers Truly Feel

Fathima A K August 18, 2026

A customer stands in front of a virtual mirror and tries five different lipstick shades. The system records ev...

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User Testing‌
imentiv

How to Understand User Behavior Across Every Digital Touchpoint

Fathima A K August 13, 2026

Your users completed the tasks. They answered your questions. A few said it was "pretty straightforward." And ...

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Product Testing‌
imentiv

How Emotion AI Is Transforming Product Testing: Understanding Customer Reactions Beyond Surveys

Ranina Najeeb August 12, 2026

Ask any product researcher what the most time-consuming part of  product testing  is, and the answer...

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Marketing‌
imentiv

Decoding the Signals, Respecting the Story: Why Multimodal Emotion AI is About Experience, Not Mind Reading

Ranina Najeeb June 22, 2026

Emotion AI is one of the most fascinating frontiers in technology and one of the easiest to misunderstand. The...

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Marketing‌
imentiv

Stop Reading Emotion Charts. Start Asking Questions: Introducing Imentiv ai Insights Feature

Ranina Najeeb June 2, 2026

Emotion data has a presentation problem.

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Api‌
imentiv

Replacing Hume AI’s Expression Measurement API? Here’s What Imentiv AI Offers

Anushna Ganesh May 22, 2026

Hume AI's Expression Measurement API is going to sunset. If you've built a product on Hume AI's Expression Mea...

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Product Testing‌
imentiv

Why Your Product Testing Is Lying to You And How Emotion AI Fixes It

Fathima A K May 19, 2026

Picture this. You run a product testing session. Participants smile, nod, and score your product a solid 7 out...

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Marketing‌
imentiv

Brand Experience Is Emotional. So, Why Are You Still Measuring It With Surveys?

Fathima A K May 15, 2026

Think about the last time a brand genuinely surprised you. Maybe it was an ad that gave you chills. A product ...

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