Emotion AI for product testing
Explore recorded reactions in UX, usability, and consumer research. Review emotional signals alongside task context and participant feedback.
What emotion AI adds to product research
Emotion AI for product testing adds emotional signals to UX, usability, and consumer research. Analyze recordings from studies your team has run, review responses alongside task context, and compare observations across sessions. Use facial, vocal, and conversational cues together with participant feedback to identify questions for further research and inform your next design or concept iteration.
Problem
You rely on clicks, metrics, and user feedback, but none of them show how users actually feel. Frustration, confusion, and disengagement go unnoticed, leading to missed issues and wrong priorities.
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Solution
Imentiv AI brings real emotional reactions during user interactions into focus, helping you explore where experiences may break down, engage, or succeed alongside task context and participant feedback.
OUR CAPABILITIES
What Imentiv AI measures for you
Explore emotional signals
Review valence and arousal signals across recorded sessions to explore emotional direction and intensity alongside participant comments.
Go beyond what users say explicitly
Combine facial expressions, voice tone, and conversational context into one unified view with multimodal analysis that helps your team understand reactions beyond clicks, ratings, and survey responses.
See how users engage in real moments
Review behavioral engagement signals in recorded interactions to explore moments of focus, hesitation, and sustained involvement alongside task context.
Build experiences that feel more natural to users
Understand recurring personality traits and behavioural patterns across users, so you can design product experiences that resonate more naturally with different audiences.
INSIGHTS
Turn product testing sessions into actionable insights
APPLICATIONS
Analyze emotional signals across every product experience
Usability and interaction testing
Understand how users navigate flows, respond to interfaces, and experience key interactions across your product.
Feature validation and product iteration
Measure real emotional and behavioral responses to new features so teams can refine ideas before wider rollout.
Onboarding and first-time user experience
Analyze how users experience onboarding journeys to improve clarity, activation, and early product adoption.
Cross-session research intelligence
Combine insights across multiple testing sessions to identify recurring patterns, compare participant experiences, and make faster product decisions at scale.
102 clips?
We watch, so you don't have to.
You ran a product test with 34 participants. Now you've got 102 recordings sitting in a folder and no easy way to figure out who loved it, who didn't, or what made the difference. Watching every session yourself isn't the best use of your time.
Everything starts
in one workspace.
Create a project in Imentiv AI and upload every recording from your testing round. Sessions stay organized together, so your videos, participants, and results all live in one place instead of across folders and spreadsheets.
Now let our emotion AI watch every session.
Once your recordings are uploaded, Imentiv AI automatically analyzes facial expressions, speech, and transcript across every participant. Instead of reviewing hours of footage, you begin with structured emotional data.
See what shaped each participant's response.
Each participant gets an individual profile with their personality traits and facial expression analyzed, helping you understand what shaped their response to your product.
What's working, and what isn't.
Across every session, Imentiv AI surfaces what participants consistently praised and where they pushed back, each backed by video counts linking directly to the supporting clips as proof.
Reduce manual efforts,
Leave no room for your doubts.
Need to know what's driving hesitation, or which moments triggered the strongest reactions? Which feature caused frustration in users? Or why one variant outperformed another? Ask Imentiv AI and get answers backed by evidence from participant reactions.
From recordings
to product decisions.
Every recording has been organized. Every participant has been analyzed. Every insight is in one place. Now you can see what resonated and move forward with confidence.
WHY IMENTIV AI FOR PRODUCT TESTING?
Behavioral science + API
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Grounded in emotion science
Explore user reactions using psychological frameworks like Russell's circumplex. Interpret emotional signals alongside task context, observations, and participant feedback.
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Built to scale with your workflow
Bring emotional insights directly into your product stack. With an enterprise-ready API, integrate emotion and engagement data into your analytics, UX tools, and research systems, without disruption.
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GET STARTED WITH IMENTIV AI
Understand what your users actually experience
Start with your first recorded session and explore emotional signals alongside participant feedback.
BLOGS
Exploring emotion AI in product testing