Emotion AI for Product Testing

Problem

You rely on clicks, metrics, and user feedback, but none of them show how users actually feel. Frustration, confusion, and disengagement go unnoticed, leading to missed issues and wrong priorities.

Solution

Imentiv AI brings real emotional reactions during user interactions into focus, helping you understand exactly where experiences break, engage, or succeed, and act with clarity.

OUR CAPABILITIES

What Imentiv AI measures for you

Understand what users actually feel

See whether users feel frustrated, overwhelmed, excited, or satisfied throughout the experience with valence and arousal analysis that reveals both emotional direction and intensity in real time.

Go beyond what users say explicitly

Combine facial expressions, voice tone, and conversational context into one unified view with multimodal analysis that helps your team understand reactions beyond clicks, ratings, and survey responses.

See how users engage in real moments

Measure behavioral engagement signals across every interaction to understand moments of focus, cognitive load, hesitation, and sustained involvement throughout the user journey.

Build experiences that feel more natural to users

Understand recurring personality traits and behavioural patterns across users, so you can design product experiences that resonate more naturally with different audiences.

INSIGHTS

Turn product testing sessions into actionable insights

Ask questions about your product testing sessions and get actionable insights powered by emotional, behavioral, and contextual analysis, helping your team better understand user experiences, identify usability gaps, and build more intuitive products.

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Which task had the highest disengagement?

Task 3 Checkout flow showed the highest disengagement at 68%, with attention dropping sharply at the payment form.

Where did users feel most frustrated?

Frustration peaked during onboarding Step 2 across 5 of 8 sessions, correlating with high valence-negative and arousal scores.

What drove the most engagement?

The interactive product demo in Session 1–4 generated the highest positive engagement scores, with sustained focus above 80%.

APPLICATIONS

Analyze emotional signals across every product experience

Usability and interaction testing

Understand how users navigate flows, respond to interfaces, and experience key interactions across your product.

Feature validation and product iteration

Measure real emotional and behavioral responses to new features so teams can refine ideas before wider rollout.

Onboarding and first-time user experience

Analyze how users experience onboarding journeys to improve clarity, activation, and early product adoption.

Cross-session research intelligence

Combine insights across multiple testing sessions to identify recurring patterns, compare participant experiences, and make faster product decisions at scale.

HOW IT WORKS

From upload to insights in minutes

Turn hours of user sessions into clear answers. Upload full studies or bulk recordings, and Imentiv AI automatically breaks them into tasks to show exactly where engagement rises, frustration builds, or attention drops.

Upload your sessions

Add usability tests, interviews, or product-testing videos, one or more at a time. Everything stays organized and ready to analyze.

See what users actually experience

Automatically break sessions into tasks and reveal how users feel at every step, where they engage, struggle, or drop off.

Get clear, actionable insights

Instantly understand what's working and what's not with structured reports, key moments, and patterns you can act on.

WHY IMENTIV AI FOR PRODUCT TESTING?

Behavioral science + API

Grounded in emotion science

Understand user reactions with clarity, not guesswork. Imentiv AI uses proven psychological models like Russell's circumplex to turn raw signals into meaningful, reliable insights you can trust.

Built to scale with your workflow

Bring emotional insights directly into your product stack. With an enterprise-ready API, integrate emotion and engagement data into your analytics, UX tools, and research systems, without disruption.

View API documentation

GET STARTED WITH IMENTIV AI

Understand what your users actually experience

Start with your first session and see emotional insights in minutes.

Try it for free