Build a better in-cabin experience with Emotion AI
Imentiv AI brings Emotion AI inside the vehicle. Gauge the emotional response to the infotainment system and car ride quality.
Your vehicle can make decisions on its own. But how the people on board feel is still a blind spot.
Vehicles have learned to read the road, and many can now drive themselves. But inside the cabin, they still miss the moments that shape how a trip actually feels.
Driving systems are judged on performance, not on how they feel.
A late brake, a sudden handover, a merge that feels too close. Advanced Driver Assistance System (ADAS) and autonomous cars make countless decisions like these, and passengers react to each one. Tests say the system worked. How it felt is rarely known.
Cabin features aren’t personalized to how people on board feel.
Lighting, music, fragrance, and the alerts on the dashboard screen are all there. But the cabin sets them the same way for every trip and every person, whether someone is relaxed, stressed, or trying to rest. Changing anything is left to the driver, often while driving.
Imentiv AI helps close both gaps by giving the vehicle a clear sense of how everyone on board is feeling, so your team can measure it, and the cabin can respond to it.
How does your autonomous system make people feel?
Every time ADAS or an autonomous car makes a decision, the people inside feel it. AQM measures those feelings for every person on board, moment by moment, so you know how each decision was experienced.
Matched to every action
See how people felt during any system action, from braking and lane changes to speed, spacing, and handovers.
Every seat counts
Measure the driver and each passenger separately. A more relaxed driver is fine with the still-uneasy person beside them.
A human measure of quality
Add how it felt to the metrics you already use to test, tune, and validate driving behavior.
Works alongside your existing DMS and safety logic. How the vehicle responds is always decided by your engineers.
A cabin that notices how you feel, and helps
With Emotion AI, the cabin no longer has to guess. Imentiv AI reads each person's mood and signals your in-vehicle systems to respond at the right moment, without waiting to be asked.
After a Long Day at Work
You get in tired and just want quiet. The cabin holds back work messages and non-alerts that can wait, softens the lighting, and puts on something calm. Calls and important alerts still come through.
Stuck in Traffic
Traffic stops moving and stress builds. The cabin suggests a calmer playlist or offers to check for a quicker route.
A Passenger Dozing Off
Your partner dozes off on a night drive, but the music is still loud. The cabin lowers the volume and light on their side and keeps yours the same.
Comfort for Every Passenger
Every passenger wants a ride that feels comfortable. The cabin responds to how each person feels, so the experience is personalized to them.
Comfort first, with safety built in
The same signals that read mood can also spot early signs of drowsiness and distraction, like changes in eye gaze and blinking. That gives your driver monitoring system more context to step in before drowsiness becomes a risk.
What changes when the cabin understands people
Driving systems people trust
Tune ADAS and autonomous behavior on how it felt, not only how it performed.
Trips that feel better
The cabin responds to each person instead of making every trip the same.
Proof it works
Measure whether mood actually improves after each change.
Your team stays in charge
Imentiv AI provides the insight. Your team decides what the vehicle does with it.
A car that looks out for you, not one that watches you
In-cabin Emotion AI only works if people trust it. That's why Imentiv AI can run fully offline inside the vehicle, so personal moments stay in the car and never reach the cloud.
Learn how our offline SDK worksFAQ
Let's build a more human cabin, together
Whether you're measuring how your autonomous system makes people feel or building a cabin that responds to mood, we'll show you where Imentiv AI fits.