Analyze Product Testing Sessions in One Place
Imentiv AI now lets you analyze your product testing recordings in a single study. Whether you're reviewing individual user sessions or in-person focus groups, every recording from the same testing round lives in a single study, making it easy to compare concepts, product variants, and participants together.
How It Works
- You can create a project for each testing initiative, with a product name and description.
- Add videos by URL, direct upload, or Dropbox, grouped under a task name for each concept or variant you're testing.
- The Summary tab gives you a quick-glance dashboard (top strength, top concern, participant count, purchase intent, most polarizing theme), plus more data like Strengths & Concerns and Standout Voices.
- The People tab breaks results out by individual participant, including a personality profile and facial-emotion analysis for each.
- The Insights tab is an open-ended AI assistant where you can upload supporting files, such as research briefs or discussion guides, to give the AI more context before asking questions about the study.
Where This Helps
Whether you're testing products/concepts with different participants or comparing variants within the same round, this new workflow gives you one place to understand participant reactions, identify what resonated most, and understand which concept or variant generated the strongest response.