Cognitive Behavior Therapy (CBT)
CBT was developed in the 1960s by psychiatrist Aaron T. Beck , who observed that individuals with depression often had persistent, automatic negative thoughts. He theorized that these thoughts influenced mood and behavior in a feedback loop, later coining the term "cognitive triad" to explain how negative views of the self, world, and future contribute to emotional suffering. This marked a shift from traditional psychoanalytic models toward a more structured, short-term, and present focused approach.
At the heart of CBT is the idea that psychological distress is not solely caused by life events, but by the interpretations and meanings assigned to them. CBT equips clients with tools to evaluate and challenge these interpretations through:
- Cognitive restructuring – spotting and reframing irrational or harmful thoughts
- Behavioral experiments – testing beliefs through real-life exposure
- Thought records – documenting situations, emotions, and alternative perspectives
- Skill building – learning emotion regulation, communication, and problem-solving strategies
Unlike insight-based therapy, CBT emphasizes practical tools and homework assignments , empowering clients to actively engage in their healing between sessions. It is often manualized, yet highly customizable to individual needs, making it ideal for both in-person and digital mental health settings.

CBT and Emotion AI
Emotion AI can support CBT delivery by providing therapists with emotional data trends based on user facial expressions, vocal tone, and written reflections. This includes: