Understanding The Psychology Behind Compelling Pitch Decks with Emotion AI

May 10, 2024 imentiv

Venture capital firms receive hundreds, perhaps even thousands, of pitch videos, each claiming to be the next big breakthrough. This flood of pitches makes a good decision-making process difficult for Venture Capital companies. They need to sort through the subjective claims and identify promising ideas to make efficient choices. Limited time, subjective pitches, and figuring out a founder's potential make it hard to decide quickly and wisely.

But what if you could analyze an applicant's emotions and personality traits directly from their pitch video? This is where an Emotion AI steps in, offering a revolutionary video emotion recognition technology designed to empower Venture Capitalists with data-driven decision-making.

The Struggles of Traditional VC Pitch Analysis:


Time constraints: Manually reviewing countless pitch videos is a significant time investment that VCs often struggle to afford.

Subjectivity in evaluation: During the decision-making process, unconscious biases can infiltrate, causing decisions to prioritize charisma or delivery style over genuine potential. This tendency can obscure a thorough assessment of a startup's viability.

Limited insight beyond the words: While pitch decks showcase the "what," video allows a glimpse into the "why" - the passion, conviction, and emotional intelligence of the founder, crucial factors for success.

Introducing Imentiv AI


Imentiv AI is a video analysis tool that utilizes emotion recognition technology to extract emotional data from videos. It analyzes videos frame-by-frame and face-by-face, generating a detailed report that breaks down the emotions conveyed throughout the video.

Imentiv AI takes pitch video analysis a step further.

Here's how Imentiv AI empowers Venture Capital Companies to make faster and smarter investment decisions with data-driven decision-making:

  • Fast & efficient analysis: Save valuable time by letting Imentiv AI automatically analyze and generate in-depth reports on applicant videos.
  • Focus on key moments: Zero in on crucial emotional shifts within the video. Identify peak moments (Emotion Highlights) of passion, conviction, or potential hesitation for further scrutiny.
  • Emotion graph with sentiment & excitement: Visualize the applicant's emotional state during the pitch. Assess the strength of positive/negative sentiment (valence) and excitement/calmness (arousal) to distinguish genuine enthusiasm from forced excitement or underlying anxieties.
  • Personality trait analysis: Imentiv AI analyzes communication style to infer personality traits like openness to feedback, risk tolerance, or leadership potential, providing a more comprehensive understanding of the founder of Venture Capital Companies.
  • AI video summarization: Imentiv AI condenses the video content into a concise summary, saving you precious time while ensuring you grasp the key points of each pitch.

Decoding DoorDash's Success Story


Unlike many startups, Doordash didn't begin with a grand vision. Instead, it started with a simple question: what are the everyday struggles of small businesses?

Over 100 interviews later, they uncovered a surprising truth: Palo Alto restaurants desperately wanted to offer delivery, but the cost was simply too high. This disconnect between what customers craved and what restaurants could afford became Doordash's mission. Their Y Combinator pitch video wasn't just about technology – it was about understanding a real customer pain point. Each word, likely delivered with infectious enthusiasm (as our emotion AI might detect), resonated with the audience.

The results? Over 150 paying customers in the first month, a clear signal of the strong demand they'd identified.

Take Doordash's now-legendary pitch video to Y Combinator. This wasn't just a pitch, it was a confident presentation (likely evident through our Emotion AI analysis). The Doordash team wasn't just passionate about the problem; their impressive backgrounds showcased their competence. They had built a solution that not only addressed a need but also resonated with the market.

Doordash's story is a powerful example of identifying unmet needs and executing them with clarity. Their pitch video wasn't just about the "what" – it was about the "why." It highlighted the human connection between a passionate team and a problem ripe for solving.

When examining a video where people appear predominantly happy, with personalities reflecting agreeableness and conscientiousness, and the emotional context is one of seeking knowledge, we can explore psychological theories that help us understand these dynamics with Imentiv AI.

Let's start by delving into the idea of happiness. Positive psychology, led by Martin Seligman, highlights the significance of examining positive emotions like happiness and how they affect our overall well-being. Barbara Fredrickson's broaden-and-build theory suggests that positive emotions, such as happiness, expand our mental and behavioral options, helping us accumulate personal resources over time.

In the video, the frequent presence of happiness implies that people likely find the information presented valuable or beneficial, leading to positive emotions.

Now, let's delve into the Five Factor Model (FFM) of personality to understand how it relates to traits like agreeableness and conscientiousness. Agreeableness involves qualities such as kindness, cooperation, and empathy, while conscientiousness encompasses traits like organization, responsibility, and diligence.

People who score high in agreeableness are often warm, compassionate, and considerate towards others, whereas those with high conscientiousness are usually dependable, well-organized, and focused on achieving their goals.

In this video, you can see the presence of happy individuals exhibiting agreeable and conscientious traits suggests a harmonious and cooperative atmosphere. These individuals are likely to engage with the information presented positively, perhaps contributing to a collaborative learning environment.

Now, let's explore the emotional context related to knowledge and understanding in the video. Epistemic emotions are those tied to seeking and gaining knowledge. They include feelings of curiosity, wonder, and the joy of learning. This pitch video’s emotional atmosphere suggests that the information being shared is thought-provoking and educational.

People feeling these epistemic emotions are probably driven by a thirst for knowledge and comprehension, which adds to their overall positive mood.

To enhance our analysis, let's incorporate some key psychological theories:

Self-Determination Theory (SDT):

Developed by Edward Deci and Richard Ryan, SDT suggests that humans are naturally driven to satisfy three fundamental psychological needs: autonomy, competence, and relatedness. In the video, when people feel happy, it could be because they perceive a sense of freedom in interacting with the content (autonomy), they feel more capable as they grasp new information (competence), and they experience a connection with the agreeable personalities shown, fostering a sense of belonging (relatedness).

Cognitive Appraisal Theory:

This theory proposes that emotions arise from how individuals assess or appraise a situation mentally. Watching the video, viewers might perceive the information as relevant, trustworthy, and valuable, leading to positive emotions like happiness. Their agreeable personalities might predispose them to view the content favorably, intensifying their emotional reaction.

Social Learning Theory:

Albert Bandura's theory highlights the impact of observational learning and modeling on behavior. In the video, people could observe others' positive reactions and mimic their responses. This learning process through observation and imitation reinforces their own positive emotional reactions to the content.

In short, this summary by Imentiv AI indicates that the video depicts a scene marked by happiness, agreeableness, and conscientiousness within an epistemic emotional context. Various psychological theories offer valuable insights into the mechanisms guiding individuals' emotional responses to informational content. The interplay between these factors likely enhances the audience's viewing experience.

Our AI analysis of Doordash’s pitch video, which marked the beginning of their incredible journey, provides a fascinating glimpse into the power of psychological insights. The video effectively conveyed a range of positive emotions (happiness, agreeableness, conscientiousness) – likely contributing to its success with VCs.

However, Imentiv AI's capabilities go beyond just identifying these surface-level emotions. Our tool delves deeper, analyzing frame-by-frame and providing psychological insights into the underlying thought processes behind the emotions.

This in-depth analysis is invaluable for VCs and incubators who evaluate countless pitch videos. By analyzing sentiment, emotions, and personality traits, our tool empowers them to make more informed decisions about promising startups.

Ready to unlock the power of your pitch video analysis?

Contact Imentiv AI today and see how our innovative technology can transform your investment decisions

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