Emotion AI's Impact in Post-Production: Analyzing 2024 Trailers
AI in Cinema and Post-Production
In the film industry, the integration of AI in media and entertainment has revolutionized trailer and teaser creation, making it more sophisticated and effective. By leveraging AI in post-production (filmmaking), creators can craft compelling narratives that resonate deeply with audiences, ensuring their trailers not only capture attention but also set the stage for box office success.
The Power of (Emotion) AI in Trailer Testing
Our Emotion AI technology provides filmmakers and marketers with detailed insights into how engaging their trailers are. By analyzing multiple versions of a trailer, our AI can pinpoint the emotional intensity of each, helping creators to understand which version is most likely to captivate audiences. This data-driven approach ensures that trailers not only convey the intended emotions but also maximize their impact on viewers.
In trailer production optimizing each frame is crucial to presenting compelling content and captivating viewers in a limited time. Movie trailers unveil the genre and themes of the film, which focus on visually striking scenes without revealing major plot points, to evoke emotions. They also give viewers a preview of what to anticipate.
Anticipation in Trailers
Anticipation is an emotion, yes you’ve heard it right. It involves the expectation or excitement about something about to happen in the future. Emotion is a mix of physiological and psychological responses that shape how we feel and react to situations. It involves bodily changes, like heart rate and facial expressions, along with subjective experiences such as happiness, fear, or anger.
Our instincts and emotions strongly influence how we pay attention to trailers and ads.These feelings also affect our immediate thoughts and the lasting memories we create from these experiences.
How Imentiv AI Perfects Trailer Emotion?
Imentiv AI analyzes teasers and trailers frame-by-frame, evaluating elements like facial expressions, body language, and vocal tones to determine how well the trailer resonates with its target audience. The insights gained from this analysis allow trailer creators to fine-tune their content, ensuring it generates the desired emotional response.
A compelling trailer incorporates a three-act structure, featuring character introductions, conflict development, and a climactic finish. Utilizing video emotion recognition tools like Imentiv AI enhances storyboarding by providing insights into the characters' emotions frame by frame, making the editing process more effective.
Our video emotion recognition tool analyzed seven movie trailers from 2024 and assessed data from images, videos, audio, and text, offering detailed insights based on emotional responses and personality traits. But relying solely on AI results may not always feel completely reliable. That's why Imentiv’s approach includes a human touch: our psychology expert reviews the video, using a subcognitive sensing method to enrich the analysis and provide more accurate emotional and psychological insights.
See how AI can enhance your post-production process
Additionally, our tool features rich capabilities like evaluating emotional valence, arousal, and intensity of the video. We will discuss these aspects further in the following analysis conducted by our Emotion AI software.
Imentiv AI dashboard offers face-by-face, frame-by-frame emotion analysis for videos
In the film "Madame Web" (2024), Cassandra Webb, a paramedic with newfound psychic abilities, confronts her past and protects three young women with hidden powers. Together, they face a dangerous enemy and explore the mysteries of the "spider world" in this superhero origin story set in the action-packed Sony Spider-Man Universe.
Imentiv AI analyzed the video and uncovered several intriguing insights. Here’s a screenshot of the valence graph, which provides a visual representation of the video’s emotional journey.
This movie trailer utilizes psychological elements to evoke a predominantly neutral emotional response, gradually transitioning into surprise and fear, and creating a compelling thriller atmosphere.
Emotion AI valence graph depicting sentiment fluctuations across the trailer. Users can also explore the arousal and intensity metrics to gauge the content’s engagement level
Initially, neutral tones and subtle imagery establish an equilibrium, leaving the audience in a state of anticipation without clear emotional cues. This deliberate neutrality serves as a canvas for subsequent emotional shifts.
As the trailer progresses, unexpected twists and sudden revelations disrupt the initial neutrality, triggering moments of surprise. Simultaneously, the introduction of fear-inducing elements intensifies the emotional experience, tapping into the audience's primal instincts. The integration of surprise and fear contributes to the overall thriller ambiance, crafting a suspenseful narrative that captivates viewers.
Transform your auditions and script analysis with Emotion AI for a flawless start to your film
The film paints a powerful portrait of Marley's life, stirring a symphony of emotions in viewers. Soar with Marley's music, feel the pulse of his fight for justice, and immerse in his journey from struggle to global icon.
In our analysis of the Bob Marley One Love movie trailer, we've observed that the trailer masterfully guides viewers through a spectrum of emotions, deeply engaging them with its detailed and compelling portrayal of Marley's life. It starts with a joyful atmosphere, celebrating his achievements and legacy. To complement this analysis, we've included a screenshot of the *audio summary from our Emotion AI, which captures the emotional flow of the trailer. Additionally, a review from our psychology expert adds a human touch, offering further insight into the psychological impact and resonance of the trailer.
AI-powered audio summary of the trailer and insights from our staff psychologist
As the trailer continues, the mood becomes more reflective, exploring the complexities of Marley's life. This part of the trailer focuses on the challenges that come with fame, offering moments of introspection and self-awareness. This reflective stage adds depth to the portrayal of Marley, showing the multifaceted nature of his character.
The emotional tone then shifts to one of sadness, highlighting the struggles and hardships Marley faced throughout his life. This phase brings an authentic and relatable aspect to the story, depicting moments of personal difficulties, health concerns, or societal pressures.
Throughout these emotional changes, a sense of suspense builds, keeping viewers engaged and curious. The anticipation surrounding Marley's life story adds a gripping element, echoing the uncertainties and challenges of real life, and making the film feel more engaging and intense.
This trailer hints at a huge battle between Paul Atreides and his enemies, the Harkonnens. Paul, who believes he’s a chosen leader, will guide the Fremen people against the Harkonnens. The story will explore themes of power, family, and religion, and will introduce new characters like Princess Irulan and Feyd-Rautha, who is out for revenge.
In the context of AI Emotion analysis, the movie trailer elicits a strong psychological response, focusing on the emotion of anger to create a suspenseful and thrilling atmosphere.
Emotion AI detects and recognizes faces while analyzing emotions for each actor
The trailer for Dune Part 2 uses a variety of techniques to create a suspenseful and intense atmosphere.
- Fast-paced editing and dark visuals create a sense of unease and tension
- The characters' angry expressions suggest that they are facing difficult challenges
Real-time face emotion detection: See the dynamic emotion graph tracking arousal, valence, and intensity for the current frame
- Enigmatic dialogue and cryptic imagery add to the mystery and suspense
- The trailer deliberately withholds information, leaving the audience wanting more
Static graph view of the trailer’s valence and intensity, analyzed by our Emotion AI
The angry undertones contribute to an overall mood of suspenseful thrill, establishing a psychological connection that captivates the audience's emotions and fuels their interest in the upcoming film.
Capture every scene’s emotional depth with real-time feedback from Emotion AI
"The First Omen" chills with a young woman in Rome, unknowingly entangled in a plot to birth the Antichrist. Expect religious secrets, demonic forces, and a desperate fight to stop darkness.
Here’s how our Emotion Recognition technology analyzed the movie trailer:
The trailer delivers an intense experience, specifically designed to evoke fear in its audience. Through visual and auditory elements, it creates a deeply unsettling atmosphere from the very start.
Loud, scary music and sudden silences make the audience feel nervous. The pictures are dark and shadowy, with quick cuts that startle the viewer. These images use symbols that people are naturally afraid of to make the audience feel uncomfortable.
Static emotion graph showing intensity of emotions (in %) throughout the trailer and the time-based graph for basic emotions
Emotion AI data shows that actors predominantly exhibit neutral emotions, followed by anger, sadness and fear. This neutrality in the actors’ facial expressions especially during intense and scary scenes effectively engages viewers by heightening the suspense and shock.
Elly, a solitary woman who loves spy thrillers, realizes that the plot of her favorite movie is strikingly similar to something happening in her own life. The film is full of suspenseful twists and turns, with intense emotions and a shocking ending that will keep you on the edge of your seat.
Our Emotion AI provides a psychological analysis of the movie trailer, showcasing its key emotional aspects. The AI analysis shows a range of emotions, particularly delving into neutrality, anger, and happiness. These contrasting emotional tones craft a gripping suspense thriller experience for the audience.
Frame-by-frame emotion analysis with AI showing the dominant emotion for each frame
The trailer starts with a neutral, calm mood, setting up a mysterious atmosphere and presenting a seemingly ordinary world. Tension rises quickly as frustration and anger become apparent through the characters' interactions and conversations.
Amid the tension, brief moments of happiness provide a contrast and a temporary break from the suspense. This shifting between happiness and anger adds complexity to the characters' emotions and keeps viewers engaged. As the trailer continues, the mix of emotions builds suspense and maintains unpredictability, drawing viewers in and keeping them interested in what happens next.
Text Emotion Recognition tool
Our Emotion AI software analyzes various sources of audience feedback, such as reviews, articles, podcasts, and videos. In analyzing a review of the movie Argylle, Imentiv’s Text Emotion Recognition results reveal emotions like Annoyance, Neutrality, Admiration, Fear, Disgust, and Approval, offering deeper insight into the reviewer’s feelings and engagement.
6. Ghostbusters: Frozen Empire
If you grew up with the original Ghostbusters, prepare for a trip down memory lane with a twist. Ghostbusters: Frozen Empire promises more than just proton packs and the lovable Slimer. The film explores the bond between old and new, the joys and challenges of passing the torch, and the emotional depth of carrying a family legacy.
Emotion AI analyzing frame-by-frame emotions for each scene
This movie trailer displays psychological manipulation, evoking a complex blend of emotions centered around neutral, fear and surprise, creating an atmosphere of intense fear and suspense.
From the beginning, the trailer employs a neutral tone, setting the stage with calmness that draws the audience into a false sense of security. This neutrality acts as a psychological baseline, heightening the impact of subsequent fear-inducing elements.
Fear is the dominant emotion in this frame, with the emotion graph showing its intensity
As the trailer progresses, subtle cues, such as unsettling music, and puzzling visuals, come together to create a rising sense of unease. The neutral tone sets the base, allowing fear to gradually build, keeping viewers tense as they expect the next twist.
Unpredictable plot points and unexpected visual stimuli elicit surprise, playing on the fear of the unknown. These surprises are placed to manipulate the audience's emotional state, amplifying suspense and fear throughout the trailer.
In Night Swim, a family moves into a new home, hoping for a fresh start, but they don’t know about its dark secret. Their teenage daughter finds out something disturbing about the pool’s past, which releases an evil force that pulls them into a terrifying situation. This supernatural thriller shows how fear tests family bonds, how hidden secrets can haunt us, and the dangers of finding safety in places that seem perfect.
The movie trailer utilizes psychological elements to evoke fear and suspense, such as suspenseful pacing, unexpected visual stimuli, and anticipation-building sequences to engage the viewer's fight-or-flight response.
The fear-inducing elements are likely to tap into primal fears and anxieties, such as the fear of the unknown, vulnerability, or supernatural threats. By playing on these deep-seated psychological triggers, the trailer aims to create a memorable emotional experience for the audience.
Spot emotional peaks with precise timestamps, intensity, and arousal balance using our Emotion AI
Additionally, the trailer might employ psychological tactics like quick cuts, jump scares, and disorienting imagery to keep the audience on edge. The anticipation of impending fright can lead to heightened emotional arousal, making the experience more impactful.
Overall, the psychological analysis of this movie trailer reveals a deliberate manipulation of human emotions, leveraging fear and suspense to captivate the audience and generate interest in the upcoming horror film.
Kraven, driven by primal instinct, hunts not animals, but the title of greatest hunter. Viewers can expect brutal action, blurred lines between man and beast, and a complex struggle for dominance. Will he conquer or be consumed?
The trailer for Kraven the Hunter takes viewers on a psychological journey, stirring a range of emotions. While neutrality dominates, sparking curiosity, the trailer subtly introduces sadness and anger, hinting at characters dealing with personal struggles. These emotions add depth to the narrative, but suspense remains the most powerful force, keeping the audience in a state of tension and anticipation as key details are withheld, leaving them eager for resolution.
Our Emotion AI analysis of this trailer provides a comprehensive insight into the emotional dynamics and underlying personality traits conveyed through the video. The analysis revealed fluctuating emotional intensities and significant valence shifts, alongside a dominant personality trait of openness.
Emotional Intensity and Valence Analysis
The trailer's emotional journey marks several notable peaks and troughs in intensity and valence, providing a vivid map of the audience's potential emotional engagement:
- High Intensity Moments: The analysis identified a few critical moments where the intensity of emotions reached significant levels. For example, at certain points, the intensity values surged to 0.92 while the corresponding valence plunged to -0.71. These moments suggest a strong emotional response, likely characterized by negative or complex emotions such as tension, suspense, or sadness.
- Moderate Intensity Phases: In contrast, there were instances where the intensity slightly reduced, such as at 0.61, with a valence of -0.58. These points may reflect moments of emotional release or resolution, where the audience's emotional response, while still engaged, is less intense than the peak moments.
- Stable Emotional Period: Interestingly, around the 1-minute mark, the emotional intensity maintained a consistent level. This suggests a period within the trailer where the emotional tone remains steady, potentially providing the audience with a brief respite or establishing a calm before another emotional surge.
- Overall Emotional Flow: The overall emotional progression of the trailer is dynamic, with frequent fluctuations in intensity and valence. The mix of ups and downs likely mirrors the narrative structure, pacing, and thematic shifts within the trailer, effectively engaging viewers through varied emotional stimuli.
Personality Trait Analysis
In addition to mapping the emotional intensity, our Emotion AI also conducted a personality trait analysis based on the trailer's emotional tone and content.
The results highlighted significant insights into the personality traits conveyed:
- High Openness: The most dominant personality trait identified was openness, scoring 58.48%. This high score suggests that the trailer is likely to appeal to audiences who appreciate creativity, novelty, and intellectual stimulation. The content may include imaginative visuals, innovative storytelling, or unconventional themes that resonate with open-minded viewers.
- Low Conscientiousness: Conversely, conscientiousness emerged as the least pronounced trait. This indicates that the trailer might not strongly emphasize elements associated with organization, planning, or meticulous attention to detail. Instead, it could be more spontaneous, free-flowing, or emotionally driven, rather than methodically structured.
These insights can guide further refinement of the trailer to enhance emotional engagement and align the content more closely with the target audience's personality profiles, ensuring that the trailer not only captures attention but also resonates deeply with viewers.
The psychological impact of this trailer lies in its ability to manipulate and engage the viewer's emotions, drawing them into the storyline. The combination of neutral tones with elements of sadness and anger serves to humanize the characters, making their experiences relatable.
The suspenseful atmosphere, coupled with moments of confusion, plays on the audience's innate desire for resolution, ensuring that the psychological impact lingers long after the trailer concludes.
In movie marketing, trailers are crucial for evoking emotions and building anticipation through elements like fear, surprise, and suspense, which create memorable viewer experiences. Understanding these psychological techniques can help refine trailers to better engage audiences. Using AI in post-production, such as with Emotion AI technologies like Imentiv AI, provides a detailed analysis of emotional responses in each frame. This technology helps optimize the emotional impact of trailers, making them more effective in capturing and holding audience interest.
Explore the possibilities today and craft trailers that resonate deeply with your audience's emotions.
Looking Ahead: *Audience Panel Emotion Analysis
As we continue to innovate in the AI space, we’re excited to announce that soon we’ll be introducing audience panel emotion analysis for trailer, ad, and product testing. This new feature will allow filmmakers (also marketers) to test their content across different demographic segments, providing real-time feedback on how various audience groups respond emotionally to their videos. This will further refine marketing strategies and enhance the overall effectiveness of promotional content.
Glossary
* Audio summary- An audio summary refers to the concise overview of the spoken words within a video. It captures key dialogue and narrative elements, helping to understand the emotional tone conveyed through speech
* Audience panel emotion analysis- This analysis is a research method that uses technology to measure and understand the emotional responses of a group of people to a specific piece of content