Creating an Engaging Video: Tips and Techniques

January 30, 2023 imentiv

Are you struggling to create engaging video content that resonates with your target audience?

Visual storytelling and emotions are very important for video production companies to create engaging content. Emotions play a big role in how we think, what we pay attention to and what we remember. Humans have an innate ability to connect through stories, as they allow us to empathize and understand each other emotionally.

Creating Emotionally Engaging Video Content

Creating emotionally engaging video content is essential for capturing the audience’s attention. Companies like Apple, Nike, Coca-Cola, and Amazon have mastered the art of making customers feel connected to their brands by using relatable characters and situations, strong narrative style, visuals, sound, music, dialogue, production quality, appropriate length, other interactive elements, etc.

Challenge of Visual Storytelling

One of the main challenges that ad companies face is creating ads that resonate with the target audience and evoke the desired emotions. This can be a difficult task, as emotions are complex and can vary widely between different people and different cultures.

Why Emotion AI to Create Engaging Video Content?

Many companies are now using Emotion AI tools to help them better understand and analyze the emotions from the video, which can help create more effective and engaging content.

For a better understanding, the ad we’ll be analyzing is for Race for RP, a non-profit organization that works to support individuals living with Relapsing Polychondritis (RP) and raises money for research to improve the understanding of this disease and ultimately find a cure.

RP is a rare autoimmune disease that causes inflammation of various parts of the body, including cartilage in the ears, nose, and trachea. The cause of RP is not fully understood and is not easy to diagnose.

The video features patients living with RP and highlights the struggles they face on a daily basis. The video aims to emotionally connect the audience with the problem and motivate them to support the cause of finding a cure.

They recognized the need to create a video that tells their mission and goals to their audience effectively.

This ad is similar to a mini-documentary, as it features real people sharing their personal experiences as a patient with RP.

Real-life Example: Analyzing the Race for RP Ad

Let’s analyze the video with Imentiv’s Emotion AI technology and understand the emotions. Let’s also study how the video attempts to engage and influence viewers with psychological techniques.

In the advertisement for Race for RP by Voyagerfilm, the dominant facial expressions are neutral and happy. This choice intends to make the viewer more comfortable while viewing delicate topics such as charity and disease.


Most of the emotion conveyed in the ad is epistemic, as the focus is on sharing knowledge about an autoimmune disease called RP. Epistemic emotions are more cognitive and are triggered by new or unexpected information.

The advertisement also uses the psychology of empathy and storytelling to create an understanding with the viewer and uses persuasive language and imagery to persuade the viewer to use the service.


In terms of color psychology, the light colors create a feeling of purity, cleanliness, and innocence, which can elicit emotions of calmness and trust in the viewer. In short, the ad seeks to engage the viewer emotionally and create a positive association with the Race for RP.


Additionally, elements like relatable characters and situations, strong narrative style, visuals, sound, music, dialogue, production quality, appropriate length, etc help to create engaging video content that connects with the audience emotionally and builds a sense of community.

Effective Video Content for Improved Results

Advertisements that tell a story, rather than just showcasing a product, can be called effective video content as it creates an emotional connection with the audience. This is the key to successful marketing.

To create more engaging video content that helps clients communicate their messages effectively, companies need to continuously learn things — from understanding the client’s message to post-production details.

As a result, companies can achieve better results for their clients, which can lead to increased business and a higher return on investment for the company.

Boost Your Video Production with Emotion AI

Ready to Invest in New Technologies?


It is common for video production companies to invest in new technologies and techniques to stay competitive in the industry.

If you want to improve your video content and achieve better results, consider using an emotion AI tool to analyze the emotions in your videos.

Tell a story!

Using the strategies discussed above, companies can create high-quality content that helps their clients stand out and achieve their real goals.

Improve your video production process with Imentiv’s emotion AI technology, which provides valuable insights into emotions and helps you create more effective content.

Upgrade your process and take your videos to new heights with Imentiv.

Visit our site, upload your videos for free, and gain valuable insights today!

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