3 Steps to Build A Brand With Emotional Storytelling

January 10, 2023 imentiv

Are you looking to create a brand identity that appeals to emotions?

First, let me ask you a few questions.

Why do you prefer buying things from Amazon?

Why do you grab a pizza from Pizza Hut if you have so many other options?

Okay, so why do you say yes to some brands and no to others when you want to buy gadgets, automobiles, food, clothing, etc.?

There are many reasons to explain this phenomenon, but the main point is the power of emotional branding.

Like how well you liked the service strategy of Amazon and how much you trust the brand. Most importantly it’s a brand that creates an emotional bond between the products and users.

“Products are made in the factory, but brands are created in the mind,” -Walter Landor-

What’s Emotional Branding?

Emotional branding aims to create long-lasting, emotional connections between customers and a brand.

Emotional branding is a very effective marketing tactic to win over customers, with brands trying different ways to show emotions in hopes of making their products more appealing.

Luckily, we have a quick solution to accomplish it.

Good storytelling from a brand can create a powerful emotional connection with a customer. Trying out a different approach would be a great idea to tell a powerful story. For example, look at your employees, products, values, and customers for stories that can make a difference. Moreover, if you pull people in emotionally by telling stories, customers become engaged and loyal to your brand.

Let’s have a look at these 3 amazing steps to build up an emotional brand.

1. Know Your Customer

Identifying the target audience and their emotional needs are the primary phases in branding.

The startup story of Origami Owl has touched the hearts of thousands of people as the ideator is too young to think so. During one of her TED talks, Bella’s mother shared that story- from how an impossible birthday wish is made possible to living through different people’s life stories and helping them by offering a job at Origami Owl.

It is clear that even in direct marketing the exchange of emotions plays a vital role in making brands stronger.

If you win in knowing the customers and understanding their emotional needs, they will remember and always include you in their timeline.

2. Create a Design/Plot

For creating a plot/ design for emotional storytelling, we need to mix facts and feelings. The color, logo, service, people, value, and trust explain what a brand is and how it gets connected to the audience.

Unknowingly you feel for it. For instance, thinking of Facebook, you automatically visualize the blue color logo in your mind or getting into a McDonald’s outlet in any part of the world, red-yellow shade and the happy clown make you feel oneness.

So the point is that people and brands are connected.

At the same time, you can take out your creativity here, like for example, show/introduce your products through use cases or show the user how he is benefiting from the brand values, or even show the customers how you’re gonna keep the word of your brand promise. Script your thoughts, process them and add some music to evoke emotions in your audience.

3. Maximize Social Channels

To connect with your audience emotionally, it is essential to keep track of all social channels and understand how each one works out effectively. As the motive is to make your brand stand out, you have to focus on giving the customers what they want.

Of course, you have more options to expose your products/services to the customer- through posters, still images, video ads, podcasts, emails, or any kind of social proof. So succeeding in these marketing techniques helps differentiate your brand from the competition.

If your brand communication reaches the audience actively, you can measure customer engagement and the impact of social channels. It is then easy for you to build a strong brand strategy.

While watching Nike’s ad campaign with the tagline ‘Just Do It’ people will never call it a marketing strategy. People’s emotions are of high priority. These ad campaigns are making people emotionally attached to the brand. Apple, on the other hand, tells a convincing story to its users instead of explaining features and technicalities.

Real-life stories are more exciting for people if you add them to the video ads. They relate, change mindsets, and create deep personal connections with your brand.

Well, branding is an exciting term but a critical one when it comes to decision-making. The reason is that it’s not about a single person’s job, it requires the best and most highly experienced trendspotters. In branding, if we use all kinds of platforms such as blogs, videos, infographics, etc to convey an emotional story, the result will be incredible. Your brand gets stickier in the minds of people.

That’s what we discussed, tell the story with effective emotions to build your brand.

Try analyzing the emotional makeup of your video content at

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