AI Insights : from emotions to explanation

AI Insights is Imentiv’s feature that transforms raw emotional data into meaningful, actionable insights. Our AI Insights adds an intelligent layer that gives you the chance to ask anything about the emotional responses from your uploaded content, whether it be video, audio, image, or text.

Suppose you notice a confusing moment, a segment you don't quite understand, or a time frame you'd like to dig deeper into, or anything you'd like to ask about the uploaded content. In that case, you can ask about it directly on our platform and receive emotion-backed explanations. To make it easier, our platform also provides pre-built questions, so you don’t need to frame everything yourself. We have come up with questions that you will most probably ask, which will make your interaction easy and save time. This makes the process interactive and grounded in emotional intelligence, rather than relying solely on numerical data and graphs.

 

Do AI Insights work across all modalities? 

Yes, the AI insights feature works across all modalities. We have this feature built across all modalities we provide.

In video

To explore AI Insights for video, go to the Insights bar positioned next to the video and audio options.

Click on the Insights feature. This feature lets you ask questions about the uploaded video content if you’re unsure or want to explore emotional patterns in more detail.

See, for example, when you type in a question (like ' Do specific topics consistently trigger distress or calm?’) Our AI Insights feature is interactive and context-aware, so it brings together cues from video, audio, and text to generate a narrative answer that highlights the emotional flow and points you to the exact moments that matter with exact time stamps.

You can also ask questions like:

• HR

 Highlight moments of stress, tension, or disengagement, with timestamps. 

• Therapy 

Do specific topics consistently trigger distress or calm?

• Education

Did learners show signs of confusion or frustration at certain points?

• Branding

Which product features sparked positive emotions?   

 

This way, instead of just seeing outputs, you get guided answers that explain why emotions appeared, when they shifted, and what patterns they followed, making the analysis more interactive and easier to understand. 

The same goes for audio, images, and text.

 

In Audio

To explore AI Insights for Audio, go to the Insights bar positioned next to the audio and transcript options.

 

 Now you can ask anything about the uploaded audio. Instead of just seeing “happy, sad, angry” from the emotion graph, you will get clear explanations about why and when emotions appeared.

 

 

The screenshot above shows the audio analysis of a customer support call. When asked a question such as ‘Show how emotions shifted before and after problem resolution’, our AI analyzed the audio of both speakers separately with speaker diarization and compared them to generate an accurate answer.

 

We can see AI insights highlighting the segments pointing to the professionalism of the customer supporter, and praising her consistent emotional intelligence, where she handled the issue well and ended the potentially negative call in a positive way.

You can also ask questions like :

• Customer service 

Show how emotions shifted before and after problem resolution. 

• Education

 Track recurring stress patterns during assessments or quizzes.

• Therapy 

Compare moments of emotional openness vs. withdrawal. 

• Sales webinar

 Summarize the emotional climate of the meeting. 

 

With audio emotion analysis, the insights go a step further: you can learn how emotions change through tone, pitch, or intensity, see which moments carry stress or positivity, and even compare emotional differences between speakers.

 

In Text 

To explore AI Insights for Text, go to the Insights bar positioned next to the Emotions options.

 

With textual emotion analysis insights, users don’t just receive a list of detected emotions. Instead, you can dive deeper into the emotional journey of the text, know the overall sentiment, and have the choice to ask anything about it with AI Insights.

 

The Insights feature is interactive and context-aware. When you type in a question (like

‘Does the text feel positive, negative, or neutral overall?)

AI analyzes text to generate a narrative answer that highlights the emotional flow and points you to the exact moments that matter with time stamps, and gives you a desired answer. 

On the left side, we can see the topic specified as ‘Repressed memory and trauma in The Girl on the Rain’, and the overall text deals with negative topics such as gaslighting, repression, and other such topics, hence the text eludes a negative tone.     

You can also ask questions like:

• Ad Campaign

 Compare audience reactions across different campaign messages. 

• Research

 Compare emotional tone across different participant groups.

• Education

 Identify parts of the text where learners showed confusion or engagement.

• Customer feedback

 Summarize the dominant emotions in customer reviews. 

 

With textual emotion analysis, now you will not only have emotion graphs, but the opportunity to clear all your doubts and to have a clear picture of where emotions shift, what triggers them, and how the overall tone develops across the text you uploaded.

 

In Image

To explore AI Insights for Image, go to the Insights bar positioned next to the Emotions options. 

With image emotion analysis, users don’t just get a label of whether someone looks “happy” or “sad.” Instead, the system examines facial expressions and contextual cues across the image to trace the emotional landscape it conveys with AI Insights. Users can explore these findings in greater depth, asking how different emotions interact, whether they align with the intended message, and what patterns emerge across multiple images.

 

You can ask questions like:

 

• Ad Campaign  

 

Which emotions dominate in this campaign poster, and are they consistent with the brand message?

 

• Audience/customer reaction

 

 Are the majority of faces showing interest, boredom, or distraction?

• HR & Workplace  

 

Are team members showing signs of engagement or fatigue in this meeting image?

• Research & Testing

 

How consistent are the emotions across multiple images taken during the same activity?

 

By looking at emotions and having a space to ask questions, an image is no longer just a picture. It becomes a source of information about how people feel, how they respond, and what the overall mood really is. This makes it easier to interpret results and make better decisions.

 

With AI Insights, you can explore how emotions shift across videos, audio, text, and images, and see the patterns they form. This gives a clearer picture of how people actually feel and respond in different situations.

 

  From questions to clarity, ask away with Imentiv AI Insights.