Sample: Customer Reactions to Starbucks Protein Coffee
Analysis of 10 social media videos to understand customer emotions and experiences surrounding Starbucks' Protein Coffee.
Surface what participants consistently praised and worried about across all videos. Powered by AI on your transcripts.
Scan transcripts for purchase-intent language and bucket each participant: would buy, maybe, would not buy, or unclear.
Surface the 2-3 participants worth pulling into the presentation — strongest opinions, novel use cases, or biggest contradiction with the project average.
Surface the theme that split participants most sharply, with the most positive and most negative quotes side by side.