Analysis of 10 social media videos to understand customer emotions and experiences surrounding Starbucks' Protein Coffee.
What participants liked and what held them back
Surface what participants consistently praised and worried about across all videos. Powered by AI on your transcripts.
How participants said they would act
Scan transcripts for purchase-intent language and bucket each participant: would buy, maybe, would not buy, or unclear.
Participants whose reactions differ most from the group
Surface the 2-3 participants worth pulling into the presentation — strongest opinions, novel use cases, or biggest contradiction with the project average.
The topic that split participants most sharply
Surface the theme that split participants most sharply, with the most positive and most negative quotes side by side.
10 Videos · Neutral sentiment · Top emotion: Neutral
